March 15, 2018 - 10:00 am


Launch Your Book with Momentum

Whether self-publishing or through a publisher, marketing a book is mostly up to the author. Too many authors with great books wait too long to start marketing & selling. With a coordinated ARC team + Pre-Order campaign, any author can launch a book with momentum out of the gate.

It is possible to launch your book with pre-order sales & 10-20 reviews in the first week — the trick is to start early enough and to be systematic. In my talk, you will learn: 1) What a good pre-publication timeline looks like, 2) How to build and manage your ARC team, 3) How to create and manage a pre-order campaign.

Bio: Scott Andrew James is an author coach, content strategist, and working poet. As former Author Brand Strategy Manager at Greenleaf Book Group, he has been cited on as one of “27 Masters of Marketing and PR Every Entrepreneur Can Learn From,” and has spoken at events like the National Speakers Association conference and O’Reilly Tools of Change: Author (R)evolution. More about him at

We need to know how many people are coming so that we can have enough chairs,drinks,snacks and handouts.

And as always, bring a short piece of your writing to share with the group for productive feedback. Please print out 10 copies in 12 point type or larger, as we will be reading each other’s work.

DAY: Thursday, March 15, 2018

TIME: 10:00 am until 12:00 Noon (We start and end on time!)

Business Success Center
7600 Burnet Road, Suite 130, conference room
(inside the Chase Bank Building)
Austin, TX 78757

COST: FREE for NSA Austin Professional Members and Affiliates
(Be sure that you have paid your dues!)

GUESTS are welcome: there is a $25.00 guest fee (Please bring cash or check made out to NSA Austin.)

RSVP and/or questions:
Phone 512-288-1596 (home office), 512-775-6328 (cell)