October 1, 2019 - 11:30 am

Austin, Texas

Most speakers understand that personal branding is a key component to building a successful speaking practice but few know exactly what that means or how to do it.

In our October program, noted marketing expert, entrepreneur and author of Authority Marketing, Rusty Shelton, will peel the curtain back on the changing media landscape and walk through a specific roadmap to build your personal brand, grow an audience that you own and use content marketing to drive inbound speaking opportunities.

Top 3 audience takeaways for the professional speaker:

  1. What branding really is and how to enhance your personal brand
  2. How to leverage the new media landscape for success
  3. Why assessment / quiz marketing is the key to building your email list

Guests of NSA Austin, click here to register for the program now.
Members of NSA Austin, click here to register the program now.

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is Founder & Chairman of Zilker Media, publisher of ForbesBooks and co-author (alongside Adam Witty) of Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant (ForbesBooks, 2018) and co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset. An active keynote speaker himself, Rusty’s commentary on the changing world of PR and marketing has been featured in Forbes, Inc. Magazine, Wharton, Huff Post and many other top media outlets and his agency has led the launch of more than 35 New York Times & Wall Street Journal bestsellers. Learn more at www.RustyShelton.com.