Sticky Speaking

How to Make Your Content Massively Memorable

The quote “They won’t remember what you said but they’ll remember how you made them feel” is touching. But it’s a horrible business model! As professional speakers, we’re not just paid to speak. We’re paid to be remembered. No matter how awesome your delivery, your speech only matters if the audience can recall at least SOMETHING about what you said and act on it. That’s where being sticky comes in. During this action-packed session, NSA Austin members and guests will experience Brian Walter’s proven Sticky Framework  and discover how to use Memory Hacks. Memory Hacks are mnemonic techniques, exercises, and experiences that make your content sticky (or stickier). With them, audience members can easily remember your most important concepts and action steps long after your speech is over. When that happens, you will have achieved the Holy Grail of sticky speaking – unaided recall.

Key Outcomes & Learning Points

• How to use a Sticky Framework as an assessment and gameplan to ensure your content will be sticky
• How to deliver your content via Memory Hacks and Mini Brands so participants can recall it (unaided) and share it virally with others
• How to tap the power of ESS’s (Emotional Shift Stories) and ESE’s (Emotional Shift Experiences) to emotionally hook participants with your key topics or points

About Brian Walter,

Brian Walter, CSP, CPAE, Cavett, is the co-founder and operator of two businesses —Extreme Meetings® and Sticky Training™. He is a speaker/emcee, internal communications consultant, trainer, and multi-media producer. He has presented to audiences ranging from 13 to 13,000. His clients have included Roche, Costco, Microsoft, Pepsico, and Starbucks. Brian is also a past President of the National Speakers Association and a past Guinness Book of World Records holder for producing the world’s shortest TV commercial.

National Speakers Association Austin members are FREE to attend.

Cost for non-members is only $25.

REGISTRATION REQUIRED: Tickets below

DAY: Friday, June 19, 2026

TIME: 9:30 am – 11:30 am

LOCATION: Virtual (you must register to get login information)

COST: FREE for NSA Austin Members

(Be sure that you have paid your dues!)

GUESTS are welcome: $25.00 guest fee.

QUESTIONS: speakers@nsa-austin.com

See you there!

NSA Austin