Brilliance and Blunders: What Every Author Needs to Know about Book Cover and Interior Design

Join us as Everett O’Keefe, founder of Ignite Press, unveils the art and science of book cover and interior design. Get ready to delve into the world of design rules – both those carved in stone and those begging to be broken! This immersive experience will give you the eye you need as an author to spot good and poor design, and it will teach you what you need to know to get the best work from your cover or interior design artist. 

Learn from the eyes of an author as Everett takes you through:

• Decoding Essential Terminology: What is a ‘colophon’ or ‘fleuron’? Why is your designer talking about a gutter? You will soon know!
• Rules to Be Broken…and Followed: Where do page numbers go? On which pages? What goes on the copyright page? What margins and fonts should you use? Learn the industry standards of interior layout.
• The Art of Cover Design: Discover how online selling has profoundly changed cover design, and learn the missteps that can lead to frustration with print-on-demand publishing.
• Distinguish the Gems from the Flaws: Delve into the captivating world of exceptional design and its polar opposite. Through vivid examples, you will learn to distinguish the gems that dazzle from the duds that disappoint.

This interactive session is your passport to honing an author’s discerning eye as Everett O’Keefe guides you through real-world examples of design brilliance and blunders.

About Everett O’Keefe: 
Speaker, Publisher, International #1 Bestselling Author

Everett O’Keefe is a Wall Street Journal, USA Today, and International #1 Bestselling Author. The Power of the Published is his most recent solo work. He has also helped create and launch more than 100 bestselling books for his clients. Everett speaks across the nation on the power of publishing. He is the founder of Ignite Press, a hybrid publishing company that specializes in helping entrepreneurs, as well as business and medical professionals, ignite their businesses by becoming bestselling authors.

Everett is sought out as a speaker, coach, and consultant by authors and marketing experts worldwide. With a passion for entrepreneurialism, Everett helps his clients become recognized experts in their fields through speaking and authorship while allowing his clients to focus on their own areas of giftedness.    

National Speakers Association Austin members are FREE to attend.

Cost for non-members is only $25.

REGISTRATION REQUIRED: Tickets below

DAY: Friday, September 15, 2023

TIME: 9:00 am – 11:00 am

LOCATION: Virtual (you must register to get login information)

COST: FREE for NSA Austin Professional Members and Affiliates
(Be sure that you have paid your dues!)

GUESTS are welcome: $25.00 guest fee.

QUESTIONS: speakers@nsa-austin.com

See you there!

LeAnn Pashina
SIG Chair
NSA Austin